sitelink

Apa itu Site Link?

Google sitelink atau sitelink google merupakan link-link khusus yang bersifat dinamis dalam suatu blog/web yang juga merupakan navigasi dari web/blog tersebut. Tidak semua blog/web bisa mendapatkan sitelink dari google, karena untuk mendapatkan sitelink bukanlah hal yang mudah, butuh ketekunan, kesabaran dan optimasi yang tinggi untuk mendapatkannya.

Bagaimana cara agar mendapatkan Sitelink Google?

Seo tutorial for beginners, Why you need it?

This is a key question. Why? Cause if you understand this answer, definitely you save a huge amount of time and money. The common mistake for a beginner is his/her excitement. When you excite for something can’t think clearly so you make mistakes. These mistakes cost you time and money. Here’s the big problem, you can’t avoid it. That’s right it’s very hard to avoid your excitement if you are a beginner and the truth is, you have to excite with your success like your first sale, else is to boring and definitely you give away. Which is the solution? You have to trust someone expert with clear view and thinking. Cause this man was here in the same situation with you and he knows where is the traps you have to avoid. That’s why you need a Seo tutorial to avoid all these mistakes beginner’s do. Here some other mistakes were beginners do.

1.Try to find information in Google.

That’s why is bad? Google is the best search engine out there that for sure, but why lose your time when you have all the information you want in one package. That’s right you save huge time with this move. Here’s why. Finding information for seo in Google isn’t so easy, you have to search for all steps of seo, on page seo, of page seo , back links, keywords…….and if you find some you are not for sure is accurate. Imagine find information about an advance Seo technique, it’s hard and waste of time. Just download a Seo tutorial it’s free and you have all the knowledge need a beginner.

2. Buy wrong products.

This is a huge wasting of money and time. Not only you lose money for something you don’t know if it works (some costs 70$) but you fall in a huge trap with no end. Here’s why, you try this technique and you see that doesn’t work. Then ask yourself, what I’m doing wrong? And then you try again and again ……… Stop, you doing nothing wrong just the product is crap, the technique never worked. So already you lost 70$ and at list 3weeks to learn and test the Seo technique.

What can I do? How to avoid these scams?

Here some tips for beginners.

1. Subscribe to an expert, it’s free.

An expert will help provide you the best offers and tips that he is sure works well. When download the free package (Seo tutorial for beginners) automatically subscribe to my list. How I know if this expert is a scam to? I don’t know what the others do, here how I choose an expert.

a. See his/her website. Is it professional? Don’t expect something extraordinary, just a good useful site. Read the articles definitely here you can understand if this person knows something about the niche.

b. Ways to save you money. No one scam give’s you tips how to save money. All scams try to take you more money in less time. Cause they have little life time. Soon or late you realize that is a scam. In my free package (Seo tutorial for beginners) I give you tips that save you 100$.

c. The products. Download and try the products. Start with the free one in my case Seo tutorial for beginners 100 seo tips, if this product is useful, you can understand if that person spends some time to choose it. Then buy the cheapest product in my free package is just 4$. If that product give you some value or it works for you is another sign that this expert isn’t another scam. Cause definitely he/she made some research or buy it before promote it to you.

2 Read some reviews.

Go to Google and type the product name + reviews and read some opinions about the product. If you don’t find some, that’s because the product is new or is no so popular. This doesn’t mean it’s a scam. Try to avoid the reviews who say about you can find this information for free. Read the mistake 1 to find why.

3 Don’t buy anything above 70$ is too risky.

Not all the products that costs more 70$ are bad, but imagine to buy a product that costs 200$ and finally you understand that product is a scam or completely useless. If you don’t care to lose 200$ take the risk, but for you who losing 200$ is something, just don’t.

3. Change the course of a Seo technique.

Another common mistake were beginners do. Change the steps of a Seo strategy. You have to follow exactly the Seo steps of a technique cause if you make a change to the course, perhaps this step is crucial so you destroy all the technique. If you have an idea or you want to replace a step that don’t you like better ask an expert first.

Seo tutorial, inside the Free package.

1. 100 Seo tips.

A must have e book not only for beginners. With this e book you take a huge advance from your competitors. Everyone else have to pay for this information, but here you can take it for free.

2. The best guides and advance techniques for your education.

Three recommendations of guides that helps me a lot. These guides starts from the cheapest 4$ to more expensive. Even the cheep one have so useful information that can explode your rankings.

3. Tips to save 100$

How you can save 100$? I’ll give the most common mistake beginner’s do cause their enthusiasm. Plus inside my free package there is a course how to minimize the cost of your education.

4. All tools you need for a Seo course. Free and pay recommendations.

A list of useful tools where definitely help you to your Seo. From keyword search tool to on page Seo and of page Seo tools that help you for the best results.

5. A list of keywords for hungry buyers.

You know what the hungry buyers are, if you don’t read this article. If you want make some serious money online you have to rank under these keywords. In my free package I give you a list of the most profitable keywords that certain make you an income online.

Conclusion

Now you finish this article definitely you are wiser than before. You already learn the most common mistakes that beginners do, how to recognize a scam, product or expert and you realize the value of the product I give you (Seo tutorial for beginners). Make the right choice and avoid one more big mistake.

In case you haven’t notice, Icons are all the rage these days. All the cool kids are using them, so it only makes sense that you should use them too. And what better place to use one than in your breadcrumbs.

Not every theme uses breadcrumbs, so we’ll give a quick explanation of them. Breadcrumbs are a link “trail” to give a visual representation of the path used to arrive at this page.

Besides giving an easy way for visitors to go back to the previous, parent page or home page, they’re good for SEO (Search Engine Optimization).

As with most things Genesis, there is a filter that allows you to easily modify the breadcrumb display, including the “Home” text:

add_filter( 'genesis_breadcrumb_args', 'sp_breadcrumb_args' );
function sp_breadcrumb_args( $args ) {
    $args['home'] = 'Home';
    return $args;
}

“Home” is the Genesis default text for the home breadcrumb link. Changing “Home” in the function above will change the Home text that appears in your breadcrumbs.

This works great if you’re only changing the text, but this function encodes html using esc_html(), so if you change it to add an icon or inline image, the code will display instead of the image.

Replace The Home Text With A Font Awesome Home Icon Using A Genesis Filter

Of course, this can be done using css but there’s another way using a different breadcrumb filter. This filter allows you to replace the “Home” text with your html code to display icons or images. The filter name is “genesis_home_crumb”, which does just as it says and filters only the Home portion of the breadcrumb.

Before we can use this filter we have to access the Font Awesome library. On the Font Awesome getting started page, they provide several methods. The first method shows you how you can use the Font Awesome CSS file that’s hosted on the Bootstrap CDN so you don’t have to worry about uploading the files to your own server (if you prefer to host your own, there’s an example for that also.

The proper way to include this file is by using WordPress’ built in wp_enqueue_style function:

add_action( 'wp_enqueue_scripts', 'youruniqueprefix_load_scripts' );
function youruniqueprefix_load_scripts() {
    wp_enqueue_style( 'youruniqueprefix-fontawesome' , '//maxcdn.bootstrapcdn.com/font-awesome/4.1.0/css/font-awesome.min.css' ); // font awesome css from cdn
}

Now that we have Font Awesome set up, visit their website to find the icon you want to use. In our case, we’ll use the fa-home icon. If you visit the fa-home icon link, you’ll see the code to add to include the font on your website: <i class=”fa fa-home”></i>

If we replaced “Home” with this code in the genesis_breadcrumb_args filter above, it would show the html and not the icon. So how can we replace the “Home” text with the icon? Using the “genesis_home_crumb” filter, we can rebuild the “Home” part of the breadcrumbs with our html.

Add the function below to your theme’s functions.php file, and your “Home” text will now be replaced with the Font Awesome “fa-home” house icon. Of course, you can use any html you want, so if you are using a different icon set, or want to use an inline image, simply replace the code with your own html and you’ll see the results.

// Replace breadcrumbs "Home" with Home Icon
add_filter ( 'genesis_home_crumb', 'youruniqueprefix_breadcrumb_home_link' ); // Genesis >= 1.5
function youruniqueprefix_breadcrumb_home_link( $crumb ) {
    $crumb = '<a href="' . home_url() . '" title="' . get_bloginfo('name') . '"><i class="fa fa-home"></i></a>';
    return $crumb;
}

One of the easiest ways to optimize the content of a page is to focus on the images. Most pages contain images, whether they be photographs, illustrations or icons. With a few simple tweaks they can help your ranking and get you some extra visitors.

Optimizing Images? But Why?

The big problem here is that search engines can’t see images. Wait, let me rephrase that; they can see that there’s an image, they can even recognize images in terms of their pixels, but they can’t assess the content based on the image alone.

Google do their best to leverage images found on the web, but they need your help..
Let’s say Google comes across the following image (I’m a bit of a petrolhead, so I used this image of a Ford GT40 from Sumlin as an example):


Search engines know that there’s an image because we used the HTML <img> tag, but the only information they have about it is the URL. Humans can easily see that it’s an image of a car, but search engines don’t have this understanding. However, we can help search engines better understand images via the alt-attribute and a good file name.

Alt-attribute

The alt-attribute specifies an alternate text if the image can’t be displayed (perhaps because of an error, slow connection, screen reader etc.)

This attribute is not only useful for visitors, but also for search engines. It gives them a clue as to what the image is about. That’s why it’s a good idea to use important keywords in the alt-description (once again; don’t go for keyword stuffing).

If you inspect the code of our previous image, you’ll that it already has an alt-description:

<img src="ford-gt40.jpg" alt="Ford GT40 in Gulf colors" />

Via this alt-attribute we've provided search engines with two important pieces of information:

• It's a photo of a Ford GT40.
• It's in Gulf colors.

Now, if someone uses ‘GT40 Gulf Colors’ or a similar query in Google Images Search, the chances are that our image will pop up.

As you can see; adding an alt-description is very simple, you just need access to the HTML markup of the image.

The media manager in WordPress
Some content management systems such as WordPress allow you to specify an alt-description when you upload an image.

File Name

If you want to optimize your images even further, you could change the file name. By using a descriptive file name we can help search engines.

A typical photo from a digital camera will be named something like ‘DSC0123.jpg’. If we upload this photo and use it on our page, it says very little to search engines because the filename isn’t very informative. Sure, we could use the alt-attribute, but we can do even more by changing the file name.

So instead of calling our photo ‘DSC0123.jpg’ we could call it ‘basket-of-red-apples.jpg’ for example. If you’ve read our article on how to create an SEO-friendly URL structure you already know that it’s best to use hyphens to split words. Using other separators such as underscores (_) plus-signs (+) or no separators at all, should be avoided. By using hyphens search engines are able to recognize the composite parts as individual words.

Don't Forget the File Size!

As you might have heard already; Google have incorporated site speed in search rankings. This means that page loading time is one of the ranking factors; the rise of smartphones and mobile internet playing a big role in this. Unsurprisingly to, because a slow site is not very user friendly.

Image file size is one of the elements that dictates the time it takes to load a given page. Optimizing your images can therefore improve performance. This might not be noticeable on a page with one or two images, but if you have to load dozens of images it can make a huge difference.

File size largely depends on the resolution of the image. Higher resolution files are usually larger, meaning that we have to balance quality and file size.

In order to make an informed decision, we need to consider the several image file types and their advantages.

The three most commonly used file types on the web are JPG, PNG and GIF:

• JPG is an image file type with an adjustable degree of compression. By compressing an image it discards certain pieces of information that the eye is least likely to notice. Because of this, JPG images are frequently used on websites.
• PNG are often used because they support transparency (unlike JPG files). PNG is a lossless alternative for the GIF format.
• GIF images are lossless for images with 256 colors or less. This format also supports animations, which is why it’s still used on certain websites.

It’s impossible to tell which image file type is best. JPG, PNG and GIF files are all useful in specific situations. If you want to optimize your images, I suggest you pick a file type with an acceptable quality and the lowest file size. In case of doubt, simply try various types and compare them.

One thing that you should keep in mind is that it’s best not to use HTML to resize images. Uploading a large image (e.g. 800 x 600 px) and displaying it in a smaller resolution (e.g. 400 x 300 px) via HTML width and height attributes will waste bandwidth. With the rise of Responsive Web Design, images are often loaded into a web page, then displayed depending on the size of their containing element, but that's a whole other ball game and image optimization under these circumstances is still in its infancy.

If you want to analyze the performance of your images you can use YSlow or Google Page Speed Insights. The following optimization techniques might also come in handy:

• Clever PNG Optimization Techniques
• JPEG Optimization
• Optimizing GIF Images

Closing Remarks

One of the benefits of optimizing your images for SEO is that they can appear in Google Image Search, potentially pulling in some extra visitors.

Image Search doesn’t help every business, but in some occasions it can get you some highly relevant traffic. Especially for recipes, products and digital goods (icons, stock photography...) this can be very useful. Either way: it doesn’t hurt to optimize!

If you’re done optimizing your images, don’t forget to submit an Image Sitemap. This will help search engines find and index your images.

Conclusion

Optimizing images for SEO comes down to three factors: file name, file size and most importantly the alt-attribute. The file name should not be a random string of letters and numbers but descriptive keyword(s). The file size should be kept as low as possible to improve your site speed (one of Google’s ranking factors). And last but not least: don’t forget to add an alt-description to your images. It’s one of the easiest ways to optimize your images for SEO.